‘Wonderlust’ grips Asia

The recent announcement of a 20th Century Fox theme park in Malaysia is yet another indication that the balance of the global amusement industry is decisively tilting towards Asia and the big guns from the West are all prepared to make hay. Macau, of course, has long been a shining trendsetter, but what’s happening now is that theme-based amusement is being thrown into the mix to widen the definition of entertainment and use it as an essential tool to boost both tourism and investment.

In its first venture into Asia, which it says marks the launch of its global location-based entertainment strategy, Fox has tied up with the Malaysian casino giant, Resort World Genting, to build a $125-million theme park, on a 25-acre site near Kuala Lumpur, offering rides and other attractions based on such blockbusters from its stable as Ice Age, Life of Pi, Alien, and Night at the Museum. Genting operates a huge casino complex at Genting Highlands, where its older outdoor theme park, now undergoing refurbishment, has attracted more than 20 million visitors per year since 2011, and five hilltop hotels with over 8,000 rooms, 100 food and beverage outlets, and 200 retail shops cater to fun-seekers.

Full report here Business Standard 


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