SINGAPORE: Westin Hotels & Resorts have partnered with illustrator and ink evangelist Johanna Basford for the Asia Pacific region. The idea is to extend the brand’s Feel Well philosophy.
The partnership will see Johanna’s coloring sheets available across close to 50 Westin hotels and resorts in the region by early 2017. As part of the partnership, Johanna will exclusively illustrating three coloring sheets for Westin.
“I’m delighted to be partnering with Westin Hotels,” said Johanna Basford. “I love the way they care for their guests’ wellbeing and find charming ways to help them relax and enjoy their stay in such beautiful surroundings.”
Johanna is said to have sparked the worldwide adult-coloring phenomenon with the debut of her book, Secret Garden in 2013. Secret Garden has sold over 15 million copies internationally and is available in 40 foreign editions. Ever since, she has published another three books –Enchanted Forest (2015), Lost Ocean (2015) and Magical Jungle (2016) – with one more due by end of 2016. Drawing is both her passion as well as her form of relaxation, and millions have found coloring her illustrations calming and therapeutic.
“We are thrilled to partner with Johanna Basford, an inspiring and globally renowned adult-coloring illustrator,” said Vincent Ong, senior brand director, Starwood Hotels & Resorts Asia Pacific. “Everything we do is designed to help guests feel their best. (we see) coloring as a way to help our guests achieve calmness and mindfulness, whilst also sparking creativity.”
Westin has 50 Westin properties across the Asia Pacific with more than 30 in the pipeline.
Musafir Namah Bureau