State Affairs

WB gets SRK for tourism, changes campaign name

KOLKATA

The West Bengal state government is planning a number of measures to aggressively market the state as a tourist destination and is planning to rop in Bollywood super star Shah Rukh Khan as the state’s brand ambassador for the same.

Also on the cards is a change of its tourism campaign name to “Experience Bengal – the sweetest part of India” from the earlier “Beautiful Bengal” reported Times of India “A short promotional film — Beautiful Bengal — that featured Shah Rukh Khan was not properly publicized. It was beamed only on a few Bengali channels. So the branding did not create enough buzz. The new promotional film will be shot keeping in mind an international audience. Shooting will take place in prominent tourist spots across the state,” an official told the paper. The department will also come up with a new brand logo.

The state appointed Ogilvy and Mather to develop a new campaign to promote Bengal tourism last year. O&M also designed the Gujarat tourism campaign with Amitabh Bachchan.

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