State Affairs

UP towns on Kerala Tourism’s radar

LUCKNOW

Some of the key towns in Uttar Pradesh, including Varanasi, Kanpur and Kannauj, are on its radar. Kerala Tourism plans to hold promotional events here to showcase “God’s Own Country” as an ideal tourist destination.

“We are also planning to increase our network of agents and tourist operators in these towns for greater publicity and reach,” Kerala Tourism Deputy Director Nandakumar K P told Business Standard here.

Uttar Pradesh accounts for about 5 per cent of tourist inflow to Kerala compared to 2 per cent two years back. “The tourist flow from Uttar Pradesh is on the rise. The main reason is the rising economic prosperity in its emerging towns and growing awareness about domestic tourist destinations,” he said.

Full report here Business Standard

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