State Affairs

UP to host its first tourism mart, develop tourism

LUCKNOW

With an aim to boost the neglected tourism sector, chief minister Akhilesh Yadav on Thursday announced that the sector is on the priority list and the state would hold travel marts to attract national and international tourism investors.

The UP government on Thursday signed a 5-year-term MoU with Federation of Indian Chambers of Commerce and Industry (FICCI) to hold travel marts in the state. Beginning next February, the yearly affair will promote tourism in the state by inviting international stakeholders to the region for pre-scheduled B2B (business-to-business) meets with state stakeholders from the tourism industry. The fair, the first edition of which will be held at Lucknow from February 22 to February 27 next year, will be managed through a website that FICCI will launch in the coming days.

Chief minister Akhilesh Yadav said that through this initiative the tourism sector in the state will get a big boost. The chief minister informed the media that, as a first measure, annual budget for tourism promotion would be substantially increased as UP still has a very small budget of Rs 60 crore for tourism promotion while other states bank big on the sector with budget ranging between Rs 300 crore to Rs 400 crore.

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