Tourism department not to pursue responsible tourism tag for Kumarakom

Kerala tourism has decided not to label Kumarakom as an RT (responsible tourism) global destination. Sources in the tourism department said by classifying Kumarakom as a 100% RT destination, the department of tourism was putting itself up for global criticism.

Kerala tourism’s decision to laud its responsible tourism work at Kumarakom was already being ridiculed by advocacy organizations like Equations, which study the social, cultural, economic and environmental impact of tourism on local communities. Equations felt that the “RT global destination” tag was being celebrated too soon. The declaration, which was to be made at the end of the two-day international conference on responsible tourism on June 29, was deferred indefinitely. It is now learnt that the tourism department will not be calling Kumarakom an RT global destination.

Full report here Times of India


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