Thomas Cook India (TCI) has piloted a partnership with vacation rental site Airbnb specifically for the Indian market said the company adding that this was an experiment to offer its customers over two million properties across 190 countries listed on Airbnb for outbound travellers from India. The new agreement will offer Indians travelling overseas “access to a range of unique accommodation experiences at a variety of price points”, it said.
Thomas Cook already has a tie up with OYO Rooms in a similar capacity in the domestic market.
TCI said that its own internal research found more than 25% of individual travellers stating a growing preference towards “authentic local stays” and a desire for “deeper engagement and an immersion into the destination”.
“The Indian traveller is evolving rapidly and for many, standard stays no longer find favour. Our partnership with Airbnb for outbound Indian travellers aims to address this viable and yet untapped market need,” said Madhavan Menon, chairman & managing director of Thomas Cook India.
“Our strategic focus is to target high potential growth opportunities via innovation in products and partnerships and our tie-up with Airbnb reiterates delivery of this intent.”
Varsha Rao, head of Airbnb’s global operations, commented; “We are excited to work with a leader in India’s travel market to give Indian travellers the opportunity to have unique and truly authentic local experiences by staying in one of our more than two million properties around the world.”
Musafir Namah Bureau