MICE

Thailand renews United MICE push

BANGKOK  

TCEB's Nopparat Maythaveekulchai, Sek Wannamethee, Director-General, Department of Information, Charles Pamonmontri, of Thai Airways and Chai Srivikorn, President, Ratchaprasong Square retailers pose at the ISAN Indulgence Media FAM
MICE United: TCEB’s Nopparat Maythaveekulchai, Sek Wannamethee, Director-General, Department of Information, Charles Pamonmontri, of Thai Airways and Chai Srivikorn, President, Ratchaprasong Square retailers pose at the ISAN Indulgence Media FAM

MICE boosts tourism. Thailand has of late perfected this skill, and been successful hosts to meetings, events and incentive trips globally and especially from the region, including from nations such as India and China.

The Thailand Convention and Exhibition Bureau (TCEB) is reasserting Thailand’s position as one the world’s most popular destinations for MICE tourism. In a conference in Bangkok, the nodal organisation for MICE in Thailand announced ways in which this programme is to be pursued in the near future.

The political crisis of the past year in Thailand has somewhat slowed tourist arrivals. While the country is now under martial rule, stability has returned, and tourists are being wooed back, including MICE tourists.

TCEB is undertaking a campaign to underscore Thailand as calm and stable. In a notable departure from the past, TCEB is also now more actively working with partners such as Tourism Authority of Thailand (TAT) and Thai Airways. Nopparat Maythaveekulchai, President, TCEB, said the nation was on track to get 888,210 MICE guests in 2014, earning revenue of $2.9 billion. He described the new joint focus as “a strategic partnership designed to reintegrate the positive image”, at an event showcasing Khon Kaen, north eastern Thailand’s chief city and also one of Thailand’s five MICE cities, besides Bangkok’s business events destinations.  

Sek Wannamethee, Director-General, Department of Information, and spokesperson of the Ministry of Foreign Affairs, stressed that there is a roadmap for country which includes restoration of stability, promotion of national reconciliation and a move to longer term reform and preparation for general elections. He also noted that WEF had recently ranked Thailand in the global competitiveness index, at 22. He also expected AEC, or EU style common economic union for the ASEAN region, scheduled to be in place by December 2015, to boost tourism in the country.

Charles Pamonmontri, Director, Thai’s sales services department, stressed that the airways had been working on MICE for years and would further enhance cooperation with its partners.

Also partnering for the event was Ratchaprasong Square retail, hospitality and services district, also referred to as ‘The Heart of Bangkok’. Chai Srivikorn, President, Ratchaprasong Square Trade Association said there has been a need to put law and order and discipline back in place, necessary for the return to stability.

Thailand’s MICE industry has drawn of late on the country’s diversity, a range of destinations capable of hosting MICE groups, and increasing skilling of staff capable of handling international groups.

Musafirnamah Bureau

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