Outbound Travel

STB launches fourth phase of campaign in India

MUMBAI

Singapore Tourism Board (STB) has launched the fourth phase of its The Holiday You Take Home With You marketing campaign with the tagline ‘Leave as Mum & Dad, and return as superheroes’, in India.

This tagline of this campaign is based on the insight of urban parents’ continual struggle to remain connected to, and feature positively in their children’s lives, even as they go about their daily family routines, juggling multiple roles of guardians and caregiver.

With this phase, STB is inviting parents to reconnect with their kids on a fun-filled holiday to Singapore, with plenty of adventure options.

Full report here Travel Biz Monitor

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