Aviation

SpiceJet to launch biggest advertising campaign

MUMBAI

Budget carrier SpiceJet will soon go live with its biggest advertising campaign in the last three four years. Starting May, the campaign with the tagline “With all our heart” will be splashed across billboards, newspapers, magazines and websites. The airline is also working on a television commercial but will later take a call if and when to launch it, sources said. Instead of playing the usual cards of low fares and timely connectivity, the ad depicts the “warmth, humanity and passion of SpiceJet,” its chief operating officer Sanjiv Kapoor told ET.

“The ad seeks to depict the character and strong personality SpiceJet stands for. On time, pricing and connectivity are part of basic hygiene for a carrier. But a brand campaign has to show what the company stands for,” he said.

Read more at Economic Times

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