DELHI: Low cost air carrier SpiceJet has launched its new retail venture named SpiceStyle. Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal -www.spicestyle.com.
Around Rs 15 crore has been invested for setting up the venture, reports The Times of India.
SpiceStyle will make its products available throughout India in both online and offline channels. Through this subsidiary, SpiceJet aims to make travel more stylish and a convenient experience for those who travel for business and pleasure, alike.
The new venture is expected to further boost SpiceJet’s ancillary revenue income which has grown from 6 per cent to around 17 per cent in the last two years.
Besides, it has tied up with Amazon.in to launch an all new brand store. The strategic alliance will offer SpiceStyle’s entire portfolio of brands on the shopping portal’s ‘Prime’ section at special launch prices offering discounts at flat 25 per cent.
With this partnership, SpiceStyle is all set to enhance its customer reach and engage a wider audience among active online shoppers. The brand association will now enable customers to freely shop for specially curated, best quality products.
SpiceStyle offers products across 17 different categories including a signature Rohit Bal series on Amazon.
Commenting on the partnership, Mr. Ajay Singh, CMD of SpiceJet said, “I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenue. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com.”