Kerala Tourism’s “Spice Route” project, on the lines of the famed Trans-Asian Silk Route through which inter-continental trade was carried out for centuries, will be featured at the 6th International Meeting on Silk Road Tourism at Dunhuang, China, from August 1.
The State’s plans to develop and promote a multi-national spice-themed route modelled on the Silk Road will be presented by Tourism Secretary Suman Billa at the three-day event jointly organised by the United Nations World Tourism Organization (UNWTO), China National Tourism Administration (CNTA), Gansu Province of China, and others.
The meeting will discuss how to raise the profile of Silk Road tourism and drive development that is sustainable, responsible, and internationally competitive. It will look at how stakeholders can leverage from the Silk Road’s positioning and help rebuild the world’s most important travel route.
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