Smartphone users shun airlines on social media

A recent survey of over 2,500 respondents by travel site Tripadvisor found that despite an increase in number of smartphone users in India, only 23% respondents had the app of an airline on their mobiles.

The survey-India Airline Experience Survey 2013- found that among app users, checking flight options and status were the two most popular functions followed by web check-in. The number of flyers using web check-in facilities also witnessed a marginal dip as compared to last year

Around 76% air travellers indicated they used web check-in facility “sometimes” or “always” as compared to 80% last year. Though people may be active on social media like Facebook and Twitter, only 21% respondents said they follow airlines on any social media. Those who followed liked to follow Jet Airways, Indigo and Spice Jet.

IndiGo, which is the market leader, trumped Jet Airways as the most preferred domestic airline by a distinct margin this year as compared to last year. The no-frills airline emerged as the clear winner and rated best on-time performance, value for money, quality of landing and take off, time taken to deliver baggage and in-flight maintenance.

Jet Airways rated best on the parameters of ground handling, appearance of cabin crew (staff grooming, uniform) seat comfort or leg room, in-flight entertainment, website experience, in-flight food and beverages and check-in process at the airport. The survey found that national carrier Air India continues its legacy as least favourite domestic airline for third year in a row.

Read the full report here, Financial Express


Please enter your comment!
Please enter your name here