Hospitality

Sheraton’s 8th Four Points in India opens in Bangalore

BANGALORE

Starwood Hotels & Resorts Worldwide announced the debut of its rapidly expanding Four Points by Sheraton brand in Bengaluru, with the opening of the Four Points by Sheraton Bengaluru Whitefield. Rebranded after extensive renovation, the hotel is managed by Starwood Hotels and owned by Savannah Hotels Private Limited. The opening marks the second Four Points by Sheraton hotel to open this year, following the opening of Four Points by Sheraton Dehradun in April.

“The Four Points brand, offering a “best for business” proposition for travelers seeking great hotels at great rates, has grown to become the second largest pipeline among all Starwood brands,” said Brian McGuinness, Starwood’s Senior Vice President, Specialty Select Brands. “We are excited to have our eighth Four Points by Sheraton in India and believe the brand has immense opportunity in the country where guests are seeking an honest value, genuine service, and the amenities they need to stay productive on the road.”

Four Points by Sheraton Bengaluru Whitefield is offering a special introductory rate of Rs. 5,799/- plus taxes per night inclusive of breakfast and free WiFi until 31st December 2014. Members of SPG Starwood Hotels award winning loyalty program earn double Starpoints on this offer.

Located on the main Whitefield road in the city’s technology hub, Four Points by Sheraton Bengaluru Whitefield is within easy reach from major IT companies as well as the commercial, shopping and entertainment center of this emerging and fast growing micro-market.

It has 102 guest rooms including seven suites. Other amenities include a fitness centre, free wi-fi, rooftop pool and eating options that include Eatery, the hotel’s signature venue and the Best BrewTM bar. It also has two meeting rooms, a fully equipped business center and 483 square meters of open rooftop space for business meetings as well as social gatherings.

The opening of Four Points by Sheraton Bengaluru Whitefield solidifies the Four Points brand’s footprint in India with eight operating hotels in cities such as Navi Mumbai, Pune, Jaipur, Visakhapatnam, Ahmedabad, New Delhi, Dehradun and now Bengaluru. Four Points, with the second largest pipeline among all Starwood brands, boasts a robust pipeline in the country with hotels under development in Hyderabad and in key gateway cities such as Bangalore and Mumbai. The brand also has a solid pipeline in secondary and tertiary cities like Gurgaon, Faridabad, Tirupati, Vadodara, Dahej and Agra.

“We are delighted with the opening of Four Points by Sheraton Bengaluru Whitefield and the traction the brand is seeing in India, emerging as a developer’s darling providing new opportunities to convert existing Hotels,” said Dilip Puri, Managing Director India and Regional Vice President South Asia Starwood Hotels and Resorts India Private Limited. “As the urban Indian landscape undergoes a change and cities evolve, we will continue to see more and more opportunities for our upscale brands like Four Points by Sheraton which are perfectly positioned to operate in micro markets within larger cities as well as in tier 2 and tier 3 markets,” he added.

“Conversion highlights an exciting new growth channel for Starwood in India. Many well-located, but under-branded hotels represent enormous untapped repositioning potential,” said Sudeep Jain, Vice President, Acquisitions and Development, South Asia, Starwood Hotels & Resorts. “We’ve developed a conversion-friendly strategy for existing hotels to meet owner and guest demand, and helping our partners reposition existing assets in a cost-effective manner with the backing of Starwood’s powerful platforms. The short turnaround of the Four Points by Sheraton Ahmedabad, New Delhi Airport Highway, Dehradun and now Bengaluru Whitefield highlights the agility of Starwood’s team to quickly and efficiently convert hotels to join our system,” he added.

Musafir Namah Bureau

 

 

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