SA Tourism appoints DDB MudraMax in India

DELHI
South African Tourism has appointed DDB MudraMax as its outdoor advertising partner. The agency will be responsible for the tourism board’s destination brand building efforts in India and create the 2013-14 campaign which goes live in January, 2014.

An agency pitch was undertaken in August, and saw participation from 12 creative and media buying agencies. A comprehensive campaign brief was shared with the agencies in July and the participants were given more than a month to present their creative plan. After several rounds of evaluation of all the proposals, DDB MudraMax was chosen as the preferred partner by South African Tourism.

Commenting on the win, Hanneli Slabber, country manager, South African Tourism, says, “Given the importance of Indian market in our global tourism growth strategy, we were scouting for an agency that showcases the best understanding of South Africa as a holiday destination, brings forth in-depth market knowledge and consumer understanding, besides demonstrating commitment to extend a mutually beneficial long-term partnership with us. We definitely saw a stiff competition amongst the participating agencies as everyone came up with exciting proposals making it tough for us to choose the best.”

Read the full report here, AgencyFAQs

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