MICE

S.Korea’s Gyeonggi-do province targets MICE in India

DELHI

Gyeonggi-do, the most populous province in South Korea, is looking at tapping the MICE segment in the Indian market. Talking to the media after giving a presentation on the MICE offerings of Gyeonggi-do, Francis Hong, Manager, Gyeonggi MICE Bureau, said, “We are witnessing an annual growth of 10% in arrivals from the Indian market. For the MICE segment is concerned, we record a growth of 8% in India. We are now looking at welcoming Indians MICE groups to the Kintex convention centre. Currently, our focus is on New Delhi and Mumbai.”

Gyeonggi MICE Bureau conducts road shows, participates in trade events and MICE exhibitions in the Indian market. “We invite buyers, organisers, travel agents and corporate agents to come and witness the facilities at Kintex. We also offer attractive incentives for MICE events.”

Internationally, China is the biggest source market for Gyeonggi MICE Bureau, followed by Thailand, Malaysia and Japan. The Kintex-Korea International Exhibition & Convention Center has a capacity to accommodate more than 55,000 pax, over an area of 100,000 sq mts. It is situated at a 40-minute drive from the Incheon International Airport.

Jugal Ray, Founder Director, JASSNOW Hospitality Services, which organised the presentation for Gyeonggi-do, said, “We decided to use the G-Fair platform to connect with corporate entities and showcase the MICE offerings of Gyeonggi-do. We met the Jt. Governor of Korea and he has assured his support to MICE groups from the Indian market in organising events.”

Musafir Namah Bureau

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