Hospitality

RedBus to venture into hotel booking

BENGALURU

RedBus, the Bangalore-based company that serves as India’s one-stop shop for bus tickets, has moved into the travel accommodation space with the beta launch of a hotel booking service.

According to NextBigWhat, inventory for the new service will come from Goibibo, the in-house hotel booking and management service from ibiboGroup. That company, which owns a range of ecommerce related services ranging from payments to car classifieds, purchased RedBus last year for an estimated (but still not confirmed) US $130 million.

The move should come as no surprise: asking “Would you like a hotel room with that bus ticket?” ought to be the travel industry’s “Would you like fries with that Big Mac?”

Full report here TechinAsia 

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