Raintree inks marketing pact with US hotel

The Chennai-based Raintree Hotel – Anna Salai, promoted by Ceebros Hotels, has signed a pact with the US-based Preferred Hotel Group for global marketing.

Following the pact, Raintree Hotel is a member of Summit Hotels & Resorts, an upscale business class hotel brand of the Preferred Hotel group.

Summit Hotels will take care of the global marketing of Raintree Hotel – for “a fixed fee”. Besides, Raintree will also pay a specific amount for every room-night sold by Summit. According to Jayati Banerjee, Vice-President (Sales), Raintree Hotels, the deal would help Raintree improve occupancy levels and access international markets.

Addressing a press conference here on July 26, she said the 320-room Raintree is operating at 60 per cent average occupancy. “The tie-up would help us improve our business by over 20 per cent, as the Preferred Hotel Group has 30 offices across the world, and a customer base of over 1.3 million.

Full report here Business Line


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