Indian Market & Trends

Pro-tourism agenda brings signs of revival in the sector


Prime Minister Narendra Modi’s pro-tourism agenda has brought in signs of revival in the sector, which has witnessed sluggish growth. With the peak travel season in India approaching, the industry is hopeful of a 10-15% increase in numbers over last year.

To help boost tourist arrivals, India announced the visa on-arrival facility at nine airports and the online visa application system in more missions overseas. Modi’s recent meetings with leaders from China, Japan and the US have yielded investment proposals that are expected to lead to increased business-related travel to India, reports Economic Times.

Mid-market Lemon Tree Hotels, which gets almost 20% of its business from foreign travellers, expects a stronger year. “If you look at spends, countries like US, China and Japan have committed several billion dollars as investment in India and these are bound to bring in travellers into the country. In the leisure segment, our Kerala, Goa and Dehradun properties are looking strong as well for the upcoming season,” says the company’s president and executive director Rahul Pandit.

Online tour operator expects a 40% jump in business from holiday packages for the upcoming season, said Sharat Dhall, the president of the company.


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