State Affairs

New branding for Bengal tourism?


The state government is planning to come up with a new branding to promote Bengal as a tourist destination. According to sources in the state secretariat, the tourism department is mulling the option of engaging professional consultants to come up with a new branding. The expression of interest may be floated soon to invite reputable consultants for this purpose.

The state government had earlier come up with ‘Beautiful Bengal’ — a short promotional film featuring brand ambassador Shah Rukh Khan. The film showcased the state as an attractive tourism hub. However, sources said the branding did not create much of an impact.

Full report here Times of India



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