Indian Market & Trends

More Indians like luxe vacations, winter destinations: survey


Indians are willing to spend higher sums on travelling than ever before. A survey of 10,000 of its customers by, one of India’s leading online travel portal for ober found that over 30% of those surveyed were willing to spend above Rs 50,000 as against 25% last year.

The survey also found that international destination were gaining favour with Indians. Over 30% were willing to opt for an international destination for a holiday. South East Asian countries were international favourites and were pitted at the same percentage as Goa for a holiday this season. Domestically, Kashmir and other hill stations topped the list for travel despite the cold weather.

Sharat Dhall, President, commented, “Vacationing in winters has become an accepted norm similar to summer travel. We have seen a number of takers opting for not only domestic but also international destinations for their winter vacations. Mobile bookings and budget accommodation are two areas where we made tremendous progress in the winter season.”

Also, it seemed that Indians were finally planning ahead with most people looking at finalizing their plans 1-3 months before travel.

Despite the rise in luxury travel, this year too budget accommodation were the most popular. Almost 60% opted for lodging options under Rs. 4,000. The rest were divided between star properties, friends and family, home stays and ultra-luxury hotels, in the same order. Contrary to last year’s winter survey, family was the more opted for choice as travel partners followed by spouses, friends and solo travel.

With the smart phone revolution, there has also been a marked increase in mobile bookings this winter as well. Yatra’s survey showcased that more than 30% have started using apps for their travel bookings and only a mere 10% prefer travel agents, while the remaining book holidays on their desktops.

Musafir Namah Bureau




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