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Mobiles becoming a game changer for travel industry


Mobile is likely to be the ultimate game changer in the travel business. Internet using travellers in the digital age are much more likely to use their smartphones to make travel as per a recent survey by TripAdvisor.

The survey found that the mobile phone is increasingly becoming the primary device for planning and booking trips as well as discovering places to eat and things to do. “The fact that a majority (72%) of the connected travellers use their smartphones to look for restaurants and 67% to find attractions just reiterates the significance of the device in the travel journey,” TripAdvisor India Country Manager Nikhil Ganju said quoting TripBarometer Connected Traveller report.

The survey revealed that 45% of connected travellers use their smartphones to book activities for a trip while 34% want their accommodation to offer mobile check-in. The TripBarometer study, by TripAdvisor, is based upon an online survey conducted from 16 January to 2 February 2015, conducted by Ipsos, a global research firm. A total of 44,277 interviews were completed in 32 markets, spanning 7 regions.

Ganju also said that while mobile app bookings have only increased to 8% compared to 4% last year, it was only a matter of time before they became a major chunk of the travel bookings market.

According to the report, just under half of Indian travellers (47%) fall into the connected traveller group, making them the 9th highest group to do so among connected travellers across the world. United Kingdom, Japan and Australia trail behind India for the same while Thailand and China lead the trend with 65% of Thai and Chinese TripBarometer respondents saying that they were connected travellers. The Middle East (55%) and Asia (49%) followed close behind.

Musafir Namah Bureau



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