Adventure Tourism

Ministry renews memebership of adventure tourism body

The Ministry of Tourism (MoT) has renewed its membership with the Adventure Travel Trade Association (ATTA), which is an international association based in the US, representing adventure travel industry worldwide. This decision was taken after much persuasion from and deliberation with the Adventure Tour Operators’ Association of India (ATOAI), which is the largest association representing adventure travel trade in India and has been an ATTA member since 2010.

“With this membership, we can open lot of new opportunities in the adventure segment,” sources said. MoT was a member of ATTA in 2000. ATTA members comprise associations, tour operators, destination marketing organisations, tourism boards, specialty travel agents, guides, accommodations, and service providers. Currently, it has around 900 members.

Commenting on MoT’s decision to rejoin ATTA and the benefits of being a member of the Association, Akshay Kumar, President, ATOAI, said, “In light of the ‘777 days of the Indian Himalayas’ campaign we felt it was important that MoT uses this platform (ATTA) to tell the world about the potential of adventure and active travel in India. Also, our involvement in the Association as a national tourism body enhances visibility for India on this platform.”

Talking about the synergy between ATOAI and ATTA, Kumar said that with this association, ATOAI members have access to adventure travel across the world. ATTA also gives us access to several webinars and discussions on Adventure Tourism, etc., Kumar added.

Read the full report here, Hospitality Biz India


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