Global Travel

Messe Berlin to debut ITB China in May 2017 at Shanghai


Messe Berlin will launch travel trade fair, ITB’s edition in China in Shanghai in May 2017. The three day event will be held between May 10-12. Thereafter, ITB China will take place at the Shanghai World Expo Exhibition and Conference Center in partnership with TravelDaily China, online news portal and event organizer for the travel industry on an annual basis.

Launched 50 years ago, ITB Berlin is now recognised as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries are expected to attend this year’s event. For China, ITB Asia will be the model for the event. Over the last eight years, Messe Berlin has organised ITB Asia in Singapore every October. As the second show in Asia, ITB China will exclusively focus on the Chinese travel market.

For its premiere, Ctrip, China’s leading online travel agency, has already committed to send its buyers to ITB China for purchase of new products. “Our company is constantly growing and we look forward to expanding our international trade relations at ITB China,” said John Zhong, head of International Hotel Business Ctrip. The company, which counts Baidu as one of its largest shareholders, recently drew attention by making investments in its Chinese competitors, Qunar and Elong.

Alitrip, a brand from the Chinese internet giant Alibaba’s portfolio too has confirmed participation in ITB China. “We are delighted to be able to advertise ITB China to our partners as a promising business platform,” said Shaohua Li , President of Alitrip. Last year the company organised local and international trips for 100 million Chinese customers. Utour and Caissa, China’s leading offline tour operator, as well as Tuniu, China’s leading online leisure travel platform, too have partnered with ITB China.

Christian Göke, CEO, Messe Berlin, said, “In Shanghai we will be using all the experience of the last eight years from Singapore to establish ITB in China as a model of the global marketplace for the travel industry. In the long term our involvement in China will benefit ITB Asia in Singapore, and ultimately ITB Berlin.”

Martin Buck, division head, Messe Berlin, ITB China said, “We will be able to guarantee our international exhibitors around 500 buyers from leading companies representing the Chinese travel industry at the three-day show, which will debut from May 10-12, 2017.”

Musafir Namah Bureau


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