Malaysia Airlines may introduce premium economy


Malaysia Airlines (MAS) may introduce a premium economy option to attract long-haul business travellers as one part of a broader strategy to try to help it exit years of losses, its chief executive said in an interview on Friday.

The airline, which introduced a new business class seat last week, will make a decision in “a couple of months”, Chief Executive Christoph Mueller told Reuters, speaking on the sidelines of an industry event in Bali.

“We are very happy with business class demand, and this gives us the opportunity to increase the revenue per passenger in the economy class. The target passenger is in economy class, and you don’t want to cannibalize the business class,” said Mueller.

The airline is seeking recovery after suffering huge damage to its brand after flight MH370, carrying 239 passengers and crew, disappeared in March last year. In July 2014, Malaysia Airlines Flight MH17 was shot down over rebel-held territory in eastern Ukraine, and all 298 aboard were killed.


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