Hospitality

Mahindra Resorts plans to take legal action against namesake co

MUMBAI

Mahindra Holidays & Resorts India, the hospitality arm of the Mahindra Group, is taking legal action against a namesake entity for trademark infringement and illegally approaching its members on the pretext of offering new packages.

“We are taking appropriate legal action from our end to contain such illegal acts of misrepresentation of our brand name and phishing our members by the said firm/association,” a Mahindra Holidays spokesperson said in response to an email query sent by ET.

In an internal email last week, Mahindra Holidays cautioned its members from dealing with the entity. “It has been brought to our notice recently that a company/firm/association by the name ‘Club Mahindra Holiday Tour & Travel’ is indulging in illegal, unauthorised and surreptitious activities by using our brand name ‘Club Mahindra’ and are clandestinely approaching our members/general public through their website, emails and other modes of communication under the guise of offering new package to our members,” Mahindra Holidays said in the email to its members, which ET has reviewed.

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