Luxury brands take to the skies

Airlines are taking to luxury brands like never before. From crystals and porcelains to high-end apparel, skincare and fragrances, luxury brands are finding a haven in the skies, as air carriers adopt them in their bid to offer the best in class service for passengers.

Some of the services offered to the first and business class passengers, in fact, are akin to amenities offered at five-star hotels.

Singapore Airlines, which recently launched its new in-flight cabin product, had engaged design firms such as James Park Associates and BMW Group subsidiary Designsworks USA for its cabin overhaul, spending a whopping $150 million.

Besides a-la-carte menu designed by international chefs and the finest wines from the world, Singapore Airlines will be serving meals in Givenchy-designed bone-china and glass-ware.

Full report here Business Line 


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