Lonely Planet goes starry-eyed on India

Want to visit the Jahangirabad Palace in Lucknow? Or peep into the small havelis in Baradari and Malihabad in Lucknow, chosen by director Muzaffar Ali to shoot the movie Umrao Jaan? Keen to tap into the 8,00,000 domestic trips taken every year, Lonely Planet has decided to piggyback on Bollywood.

Its new title ‘Filmi Escapes – Travel with the Movies’, is touted as the first travel guide to be inspired by Indian cinema, and includes anecdotes and facts shared by actors along with travel listings.

For a company that publishes over 120 titles annually, the staggering statistics about Indian travellers has given it a new direction.

“Indian travellers are set to become the most outbound travellers in the world by 2020. We have decided to invest in the future in line with our 40-year-old heritage,” Daniel Houghton, Chief Operating Officer at Lonely Planet, told Business Line.

Full report here Business Line


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