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Kerala Tourism woos tourists and investments from Silicon Valley

CALIFORNIA

Kerala Tourism is looking at attracting more investments and tourists from the United States. The the state took a high-powered delegation led by Tourism Minister AP Anilkumar to the Silicon Valley for the same and held a corporate meet on January 14 for the same. The executives were also treated to traditional Kalaripayattu and Kathakali Kerala dance and art forms.

“The US is a key market for Kerala Tourism. In-bound tourism from America to Kerala has grown about 40 per cent in the past two years. Our first-ever corporate meet in the Silicon Valley is a crucial step to further increase those numbers,” said Anilkumar. Executives from over 50 Silicon Valley companies attended the corporate meet organised by the Confederation of Indian Industry and US-India Business Council.

Meanwhile, tourist arrivals to the state from the US have been growing. They registered a 39.24% growth rate between 2012 and 14. In 2014, 76,616 compared US tourists visited the state as compared to 55,741 in 2011, a media release said.

“Kerala Tourism event was intended to introduce Kerala as a destination to the companies in the Silicon Valley and also to portray the state as an investor-friendly destination,” the release added.

Kerala’s principal secretary (tourism) G. Kamala Vardhana Rao also presented on behalf of Kerala State Industrial Development Corporation (KSIDC) for various investment opportunities in the state. “Kerala is growing as a destination for corporate leaders and executives around the world because of its beautiful as well as peaceful locations to talk and do business. There is no better place than Kerala for the Silicon Valley executives to come and relax and even work,” Rao said.

“With a large concentration of highly qualified software professionals and entrepreneurs, Kerala is an ideal destination for investment by the Silicon Valley companies,” Rao added.

Musafir Namah Bureau

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