Kerala tourism to focus on USA, Japan

Despite slowdown, Kerala Tourism has recorded 8 per cent annual growth in the revenues at Rs 21,000 crore. After Europe, it is now eyeing overseas markets like US and Japan to attract tourists to Kerala.

The state Tourism Department has also commenced Tourist Visa on Arrival (T-VoA) facility at the Thiruvananthapuram and Kochi international airports for citizens from 16 countries to promote Kerala tourism in those countries.

The department is also trying to attract  business communities from countries like Australia and China.

Thirty-day T-VoA will be issued to citizens from Japan, Singapore, Finland, Luxembourg, New Zealand, the Philippines, Cambodia, Laos, Vietnam, Myanmar and Indonesia. Kerala witnessed 0.79 million foreign tourists arrival in 2012 as compared to 0.73 million in 2011. The Foreign exchange earnings had also gone up from Rs 4,221.99 crore in 2011 to Rs 4,548 crore in 2012. The total revenue, both direct and indirect from tourism touched Rs 21,125 cr in 2012 compared to Rs 19,037 crore in 2011.

Full report here Business Standard 


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