Travel Tech

Kerala Tourism launches campaign on Twitter


Kerala Tourism has set up a separate micro-site,
in which a front line image of the campaign is hidden.

The Kerala Tourism has chosen the virtual world to launch its new ‘Great Backwaters campaign.’

Ahead of the traditional media, the campaign to unveil the state’s majestic backwaters as a single destination and a once-in-a-lifetime experience like the Great Wall of China or the Grand Canyon of the US was launched on Twitter last week.

The fans of Kerala Tourism on Twitter (@KeralaTourism) have already welcomed the campaign’s launch by enthusiastically tweeting with the hash tag #GreatBackwaters in large numbers.

Kerala Tourism is a pioneer in using the innovative means of technology to promote its destinations. The Kerala Tourism website ( has won several national and international awards.

The department’s Twitter and Facebook accounts are followed by tens of thousands of fans around the world.

Full report here Business Line 


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