State Affairs

Kerala tourism clocks record ₹24k cr revenue

CHENNAI
For 2013-14, Kerala’s tourism industry has netted a record revenue of Rs 24,000 crore, compared to Rs 22,000 crore the previous year. While tourist arrivals have topped 1.15 crore this year, Kerala Tourism Secretary Suman Billa estimates that “with the definition of ‘tourist’ being amorphous, somebody going from Trivandrum to Kochi to visit his uncle for a day or returning from a day’s business trip to Delhi, is also a traveller.”

But taking into account such “definition issues”, Kerala gets about 10 lakh foreign visitors a year, and “these are mostly upper-end leisure tourists”.

Tourism revenues make up for one tenth of the State’s GDP, and brought in foreign exchange worth Rs 5,000 crore, the second highest after remittances. The focus has traditionally been on high-end tourism – those who would spend $100-plus on a hotel room per night. “For us tourism is just a business like any other. With the time of a traveller being limited you have to get as much revenue as possible,” says Billa.

Full report here Hindu Business Line

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