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Kerala to promote rural tourism in a big way


In an effort to increase the average stay of tourists in the state to 21 days from the present 18.6 days, plans are afoot to promote Village Tourism and Adventure Tourism in a big way. The state government wants to touch this target of three weeks of stay by a tourist in Kerala in four years.The revenue from tourism sector for the state was Rs 22,927 crore in 2013.

The tourism department in the state has already taken initiatives to promote the village life in God’s Own Country as part of its responsible tourism initiative. The average stay of a tourist in Kerala was 17.1 days in 2012. As the tourism industry targets a revenue of Rs  25,000 crore in 2014, these initiatives may help to touch the goal. The Village Tourism is already in place at Wayanad, Kumarakom, Thekkady, Kovalam and Pathanamthitta.

The latest addition to the list are Maravanthuruthu, Chembu panchayats and Vaikom Municipality in Ernakulam district. To promote adventure tourism in a big way, a scheme named Netventure has been formed by the government. Under this project soft natural adventures will be promoted.

“After house boats and home stays the idea of Village Tourism will be a new beginning to the next era of tourism in Kerala. Village Tourism along with Ayurveda will help to increase the number of average stay of a tourist to 21 days and will contribute more revenue to the state,”  said Kerala Tourism Secretary Suman Billa.

Read the full report at The New Indian Express


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