It will be the main attraction of Kerala Tourism’s Visit Kerala Year
THIRUVANANTHAPURAM: The Kerala Boat League (KBL), modelled on the Indian Premier League (IPL), will be the main attraction of Kerala Tourism’s extended Visit Kerala Year.
Six boat races will be held as part of the KBL in August, October, December and February before the extended Visit Kerala Year ends in April 2017, reports The Hindu.
Though the authorities are leaving the field open to the next Tourism Minister, the groundwork has commenced to attract more audience far and wide.
The United Nations World Tourism Organisation Secretary General will be the chief guest at the inaugural of the KBL boat races — two each in Ernakulam, Ashtamudi Lake and Alappuzha — to be held by a society to be set up under Kerala Tourism, official sources told The Hindu .
The authorities are working towards carving a niche tourism product by giving the KBL tag to the boat races to offset the dip in the growth of the tourist arrivals.
The Visit Kerala initiative is being extended by another year from April 2016 in view of the not-so encouraging response to the marketing drive and criticism from stakeholders that the initiative was launched without adequate ground work. Kerala Tourism, in association with the stakeholders of the tourism industry, has already started steps to explore new markets to increase the footfalls. China will be the focus source market for Kerala in the days ahead as part of this strategy, the official said.
Kerala has decided to make its presence felt in the Beijing International Tourism Expo (BITE) 2016 that is commencing on May 20.