State Affairs

Kashmir tourism looks up ahead of New Year

SRINAGAR: A glimmer of hope finally arrives for Kashmir tourism, which has been grappling with a five-month-long agitation, as a tour of the Valley by top-notch travel agencies to assess the ground situation ended “on a positive note.”

Farooq Ahmad Shah, Commissioner Secretary, J&K tourism, told The Hindu that the government had organised the familiarisation tour to allow the tour and travel companies to “gauge the situation for the safety of tourists.” reports The Hindu.

“An impression had gone out that Kashmir was not safe. This tour allowed tourism players to gain a first-hand experience. We are now hopeful that we can attract more tourists for the winter festivals and sports events that will be organised in Gulmarg and Pahalgam. It will then be a winter carnival,” Mr. Shah said.

During their three-day stay, the representatives of Cox and Kings, Poja Holidays, Raja Rani, Kaisri Travel and Thomas Cook visited Srinagar, Gulmarg and Pahalgam.

Kashmir tourism is banking on domestic tourists from West Bengal, Maharashtra and Gujarat to see a cheer on the New Year eve.


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