‘Kashmir is the best destination for MICE tourism’


In a major fillip to the tourism sector, the government is pushing to promote the picturesque valley as MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism destination which can boost economy of the state.

From hosting conferences and congresses of big business names, the tourism sector here will get unprecedented uplift after the major deluge of September 2014, reports Kashmir Images.

On Saturday, SKICC was abuzz with a MICE conference organised by Leisure Corps for HDFC and the guests were mesmerized by famous singer Daler Mehndi.

Naveen Kundu, founder and Managing Director of Leisure Corps, told KNS that Kashmir is the best destination for MICE tourism.

“Kashmir needs no introduction in the world for tourism. MICE tourism is a new thing, and making Kashmir its destination will help to revive the economy of the state,” Kundu told KNS.

Being himself Kashmiri, from Srinagar’s Indranagar locality, Kundu said that he will promote Kashmir across the world for MICE tourism.


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