Karnataka State Tourism is looking to capitalise on high-end international tourists and with that in mind it is looking at options of co-branding and profit-sharing with private companies.
As a first step in that direction, Karnataka State Tourism has signed three Memorandum of Understanding (MOUs) with Jaipur based Jewellery Industries, Derewala to make their products available in the Golden Chariot and Jungle Lodges and Resorts.
The products will be co-branded at various hotel properties of the Karnataka State Tourism Development Corporation, Kabini River Lodge, Bandhipur Safari Lodge, aqnd on signage on state highways.
Derewala will contribute a portion of sales to KSTC as part of its corporate social responsibility to enhance tourist infrastructure in Karnataka.
Full report here Deccan Chronicle