Karnataka tourism gets gilt edge

Karnataka State Tourism is looking to capitalise on high-end international tourists and with that in mind it is looking at options of co-branding and profit-sharing with private companies.

As a first step in that direction, Karnataka State Tourism has signed three Me­morandum of Understanding (MOUs) wi­th Jaipur based Je­wellery In­dustries, Derewala to m­ake their products available in the Golden Chariot and Jungle Lodges and Re­sorts.

The products will be co-branded at various hotel properties of the Karnataka State Tourism De­velopment Corporation, Ka­bini River Lodge, Ba­ndhipur Safari Lodge, aqnd on signage on state highways.

Derewala will contribute a portion of sales to KSTC as part of its corporate social responsibility to enhance tourist infrastructure in Karnataka.

Full report here Deccan Chronicle


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