MICE

Jordan Tourism hosts MICE evenings in Delhi, Mumbai

DELHI

Jordan shines through as a MICE destination because of its commitment to providing the best in conference and meeting venues and facilities along with world famous historical and cultural sights. From the monolithic rockscapes of Wadi Rum to the buzzing city of Amman; from the majestic ruins of Petra to the healing properties of the Dead Sea; all combined with with high standard hotels with modern facilities, fabulous cuisine and modern infrastructure make it the ideal choice for a business meeting, incentive group, a large conference or an exciting event.

To celebrate and popularize Jordan’s MICE industry; Jordan Tourism Board organized a MICE Evening in Delhi at the Leela Gurgaon and in Mumbai at the Grand Hyatt Hotel. The event was organized in association with Yatra. The attendees included corporate top management, senior staff of MNCs and other guests. The evening was to update them about the air connectivity, visa, hotels, convention centres, food and important sites of Jordan and its viability as a MICE destination.

The evening in both cities kicked off with a welcome note which was followed by a presentation on Jordan by Ashit Taneja, Country Manager, Jordan Tourism Board, India Office. The evening was interspersed with cultural dance performances by International artists who enthralled the audience.

The finale of the evening was a grand lucky draw where the winners in each city received an all expenses paid trip to Jordan, including hotel stay, sightseeing and return airticket for two.

Jordan possesses unique visitor attractions of global significance, which make it a strong contender as a regional MICE destination. The tourism industry is working on this coordinated and collaborative effort to strengthen the MICE segment and attract more MICE business to Jordan.

DUSAID Economic Growth Through Sustainable Tourism Project is a committee comprising of public and private sector representatives including destination management companies, hotels, conference venues and independent event organizers. A five-year (2014 – 2019) MICE sector strategy and three-year action plan will be implemented by the Jordan Tourism Board in collaboration with the local tourism trade. The strategy is one in a series of initiatives recently implemented by the USAID Tourism Project to develop Jordan’s MICE sector.

Musafirnamah Bureau

 

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