Adventure Tourism

J&K calling Southeast Asians for adventure tourism


In the wake of dwindling European tourists, Jammu and Kashmir is targetting travellers from Southeast Asia with adventure tourism activities like motor biking, rafting and paragliding.

With these, the state, which is endowed with abundant natural scenic beauty and popularly referred to as ‘Heaven on Earth’, will attract adventurous visitors, who traditionally flock the Himalayas for skiing.

“Earlier, we used to get Europeans for handicrafts, leisure and climate. But now, Europeans have (been issued) advisories not to visit Kashmir. Now, we are getting Southeast Asians because they do not have advisories against Kashmir,” Talat Parvez, Director Tourism, Kashmir told PTI here.

About 65 per cent of the 1.15 lakh international tourists, who visited the state last year belonged to the Southeast Asian countries, he said.


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