Jet Airways unveils digital travel platform for SMEs


Jet Airways has launched a digital travel and business networking platform on its website exclusively for small and medium scale enterprises (SMEs), primarily in the hope of regaining some corporate passenger share it has lost in recent years to low-fare carriers.

“The segment is quite big. As (Prime Minister Narendra) Modi said, 65% of India’s economy is dependent on SMEs,” Rajeev Nambiar, Jet’s vice-president, sales told ET. “To give a classic example, Ahmedabad itself has about 2,500 SMEs. Now, we may have direct connect with 300 but there’s good scope for another 1,800 as well and that’s the link this product would form,” Nambiar said.

Read more at Economic Times


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