It is raining discounts for holiday makers

A diamond on every booking for Belgium, early bird discounts and tours at a fixed dollar rate. With rupee sliding each month raising travel costs tour operators are finding innovative ways to lure desi tourists. Industry sources say the promotions will get aggressive in the coming months as tour companies face pressure due to increased competition and pressure on volumes.

While large tour operators like Cox & Kings and Kuoni remain upbeat about the growth in outbound tours there are concerns that rising costs may put a brake on growth. Industry sources say the volume on overseas tours are 8-10% lower than last year.

While Trafalgar Holidays, which expanded its sales network in India last year, is offering 7.5% savings on its autumn and winter tours to Europe, online portal is promoting its Belgium package with a small size diamond on every booking.

Full report here Business Standard


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