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Target 11 million – achievable?
India will aim for 11 million or 1 per cent of global inbound tourists in 2015. The target for next year was laid out by the tourism minister Mahesh Sharma as 2014 drew to a close. Great efforts will be required to achieve this. Improved regulatory framework has begun, as has the effort to get a cleaner India, though much remains to be done in these. Improved connectivity across all mediums of transport and communications will be essential. Even more crucially, to attract the leisure tourist, a drastic improvement in law and order will have to go hand in hand with better branding for India. Read more
2014 will be remembered as the year the Narendra Modi wave swept over India. Among his many promises, promoting tourism and tourism related causes has been a constant for its high potential for job development.
He has made several announcements not only in India but also across the globe regarding simplifying and easing the process for visiting and travelling across India and developing related infrastructure, such as improved roads, railways and airports. Here are some key policy measures and plans announced in 2014 and what we hope to see as a result in 2015! Read more
Voices: Looking ahead
A cross section of industry leaders and experts from India’s travel and tourism sector express hope and confidence for the coming year even as they are realistic about the challenges that lie ahead!
The travel and tourism sector is now eager to put the past behind and exponentially grow in the coming year, especially given the targets! There’s a lot of potential, and a lot of directions to focus in on at once for the job to get done!
| Peter Kerkar
Cox and Kings India