Indian Market & Trends

North East struggles to get tourists

MUMBAI: States from India’s North East are finding it tough to get tourists to visit them as per a report in the Hindustan Times.

“I am still often asked to show Tripura on the map,” an official from Tripura tourism ministry told the paper at a travel fair in Mumbai last week. “Limited air connectivity is our biggest hurdle. About 80% of our domestic tourists are from neighbouring West Bengal,” said B Jhonte, assistant manager, Tripura Tourism.

The report mentioned that the state were getting more foreign tourists through and had seen a  five fold increase in their numbers. Tripura saw a arrivals increase from 5,290 in 2010-11 to 29,086 in 2014-15. It also hosted more than 3,61,000 domestic travellers until last year. But the total tourist growth was just a little over 2% for the same period.

Manipur too had a tourism scenario similar to Tripura. The state saw foreign tourist jump from 431 in 2010-11 to 2658 in 2013-14. Foreign tourists in Nagaland for instance, fell from 3,304 to 2,585 between 2013 and 2015. Mizoram saw 800 foreign travellers in 2013 arrivals. They fell to 768 in 2014, but rose to 900 a year later.These numbers are hardly spectacular though.

The good news is that the North East seems to be coming on the radar of tourists who want to experience a soft adventure, eco-tourism and luxury camping. Karan Anand, head relationships with Cox and Kings told the paper that luxury camping was also a new trend being seen in the area. Especially around the Hornbill Festival which takes place in the first week of December every year.

Musafir Namah Bureau


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