‘India to rank among world’s biggest aviation mkts’


India is going to be one of the biggest aviation markets in the world and British Airways (BA) wants to be a grab a chunk of the pie.

“India is our biggest market after North America and is absolutely critical part of BA network. We are putting a lot of emphasis and investing a lot in terms of our brand. India is strategically one of the most important markets we fly. It’s a massive market for BA,” Christopher Fordyce, the airline’s regional commercial manager, South Asia told HT.

BA, which is celebrating 90 years of flying to India, operates 48 flights a week to five Indian cities — Delhi, Mumbai, Bangalore, Hyderabad and Chennai.

“One of the big things is that we have been flying here for 90 years. Some other carriers have come in and gone and they haven’t been able to make it work. The fact that we have been here for so long and have been growing is a good indicator of us having the right product and we are looking to be here for another 90 years,” Fordyce said.

Full report here Hindustan Times


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