Outbound Travel

India takes tourism to China


India is readying a plan to step up its engagement with China big time, especially in the services sector. The tourism ministry will be running the ‘Incredible India’ campaign in Chinese media in the coming months besides introducing Chinese audio recordings at popular Indian monuments and providing training to guides to attract more tourists from the country.

New Delhi is also closely working with Beijing to ease market access barriers for Indian services exports in sectors like IT, tourism and health, which will not only help balance the wide merchandise trade deficit but also ensure better integration of the two large Asian economies. The commerce department is in talks with its Chinese counterpart for mutual recognition of medical degrees that will allow movement of Indian doctors to China.

Full report here Economic Times


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