India struggling to capture tourism potential

Blockbuster movies churned out week after week by Bollywood, India’s vibrant film industry, have taken the world by storm.

The action-packed flicks, the knife-edge drama, the three-hour spectacles grip the masses across India, the Indian diaspora globally and increasingly attract audiences of different cultures and backgrounds.

The music, the songs, the colour, the action, the dancing, the model-like actors and actresses who grace the silver screen provide a magical touch that fill theatres across the world.

Shot in India and on location overseas, Bollywood’s output of over 1,000 films a year has helped put the nation in the minds of those seeking a dream holiday to India.

Full report here Gulf Times


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