Hotels put in the extra yard to woo women business travellers


Businesswomen are one of the fastest-growing traveller segments. With this potential, hotel chains are leaving no stone unturned to attract and retain the loyalty of female business travellers who are moving up the career ladder and now travel more often.

While luxury chain ITC Hotels was the first to conceptualise Eva rooms exclusively for women travellers in the 1990s, the concept has evolved from being just a room category at ITC Maurya in New Delhi to a dedicated wing and floor in ITC Hotels across the country. Early this year, ITC Maratha in Mumbai revamped the women-only floor to incorporate new design elements and introduced workout options such as Steppers within these rooms.

Read more at Economic Times


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