American hospitality management company Carlson Rezidor, which runs the Radisson group of hotels, will launch new brand Radisson Red in India by the end of this year. Asia Pacific president Thorsten Kirschke spoke to Varuni Khosla & Divya Sathyanaryanan on the sidelines of hospitality conference HICSA on tourism and challenges faced by hoteliers in the country.
What are some of the challenges of working in India?
A lot of obstacles exist for hotel management companies here. One is finding the right partner.Additionally, the environment has not been conducive and owners of hotel projects find it hard to get finance. Most markets in Asia Pacific are emerging markets. So, to some degree, the challenges are the same: infrastructure, investment environment, legislative environment and to a degree corruption, which many governments ..
What must India do to overcome tourism-linked challenges?
The growth for hotels now lies in the secondary and tertiary markets. If you want to unlock these and build a larger base for tourism here, you have to find ways to bring people to smaller markets.One flight a week to tier II and III destinations is not enough for hoteliers to make investments a viable proposition to build a hotel. A lot of excitement can also be generated through promotional tourism campaigns l ..