HOHO fails to produce the Aha! effect


The re-branding of Bangalore Rounds as Hop On Hop Off (HOHO) has yet again failed to catch the imagination of the tourist. The BMTC’s idea was to highlight old and new Bangalore by showing Tipu’s Palace, Vidhana Soudha or Bull Temple along with some big malls. But the idea is neither curated well nor targeted towards the Indian or foreign tourist market.

When TOI took a tour in one of these services that starts from Kempegowda bus station in Majestic and moves to Tipu Sultan’s Palace in KR Market, Lal Bagh, Bull Temple, Gavi Gangadheswara temple, Ramakrishna Mutt, Freedom Park and Vidhana Soudha, the service seemed like just another AC bus service on a long trip from one end of the city to the other. There was no sense of taking in the historic and iconic views of the city. On board was a mix of Indian tourists from other states and some Bangaloreans , just wanting to hop off at their destination.

BMTC launched the second version of its sightseeing bus service in the city on May 30 replacing the old AC buses with new Volvo-make vehicles, adding more starting points across the city and 20 tourist destinations. The trial is on till mid-July. Realizing that to promote the bus, it has to slash the fare from the initial Rs 250, the BMTC reduced it to Rs 150 for adults and Rs 100 for children. Yet, the buses beckon few tourists.

Full report here Times of India



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