State Affairs

Gujaratis like Khushboo Gujarat Ki

The popular “Khushboo Gujarat Ki” campaign has so far been successful in roping only Gujarati travellers to the state despite Amitabh Bachchan as its brand ambassador. The campaign that was flagged off in May 2010 amid much fanfare by the state tourism department has managed to bring in just 2 per cent foreign tourists and 1 per cent NRI tourists to Gujarat last year.

In the latest figures provided by the Gujarat Tourism Department, a total of 254 lakh tourists visited the state in 2012-2013. Of this around 21 per cent (53.56 lakh tourists) came from states like Maharashtra, Madhya Pradesh, Rajasthan, Uttar Pradesh, Bihar, West Bengal, southern states and north-east combined, while a sizeable chunk of 77 per cent (195 lakh tourists) were from Gujarat itself.

Full report here Indian Express


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